JCB team headed by George Bamford visits Galadari Brothers

JCB team headed by George Bamford visits Galadari Brothers

 Top row from left to right: Rajbir Sandhu, Mazen AbdulBaki, Ahmed Juma, David Lumleywood, Yvette Henshall-bell, Marco Berselliniand Ahmed Shouman
Bottom row from left to right: Suhail Abdullatif Galadari, George Bamford, Mohammed Abdullatif Galadari and Mohamed Yahya Kazi Meeran

JCB George Bamford arrived in Dubai along with JCB's executive team members including Marco Bersellini, Yvette Henshall-bell, David Lumleywood and Rajbir Sandhu for a visit to the Galadari Brothers Group last week to discuss future growth plans.

JCB is one of the largest multinational corporations specialized in manufacturing equipment for construction and agriculture and has been expanding outside English borders since 1975 under the leadership of Lord Anthony Bamford. JCB and Galadari Brothers Group in the UAE share a 35-year strong relationship with GB Equipment Solutions being the sole distributor of JCB machines in the country.

"JCB and Galadari are family businesses with a long history and we look forward to working together in the future to build on our success and grow our business in the UAE," said Marco Bersellini, Managing Director, JCB.

The executive team was escorted around GB Equipment Solutions' facility and were later greeted at the Galadari Brothers Head Office by the directors, Suhail Abdul Latif Galadari, Mohammed Abdul Latif Galadari and Group CEO Mohamed Yahya Kazi Meeran.

"JCB's technological innovation and the strong customer relations of GB Equipment Solutions in the construction equipment market are the winning ingredients of this ever-strong partnership," said Mohamed Yahya Kazi Meeran, Galadari Brothers Director and Group CEO.

The aim of the visit was to discuss and understand future plans and enhance collaboration to improve market presence of JCB in the region where it is currently most active in UAE.

GB Equipment Solutions has been an outstanding flagship for JCB, having won the best dealer award multiple times. Mazen Abdul Baki, General Manager GB Equipment Solutions said, "JCB's move towards introducing fuel efficient quality products go hand in hand with the Expo 2020 theme of sustainability. We expect an increase in demand for such machines and our strong market coverage will give us a greater edge in the future equipment market."

Galadari Brothers Group is also heavily engaged with various industries like food and beverages, automobiles, media, real estate, construction, travel and many more.

GB Equipment Solutions was once again declared the ‘Dealer of the Year’

GB Equipment Solutions Wins Best Dealer Award 2018


Once again, GB Equipment Solutions(GBES) has won the 'Dealer of the Year' award during JCB Middle East Conference was held on 5th-6th February 2019 at Le Méridien Hotel & Conference Centre in Dubai.This award is attributed to the outstanding performance and dedication of GBES to serving its JCB customers in the UAE. GB Equipment Solutions has won this award for two consecutive years. JCB Middle East Conference was held on 5th-6th February 2019 at Le Méridien Hotel & Conference Centre in Dubai. While receiving the award Mohammed Yahya Kazi Meeran, Director and Group CEO of Galadari Group said,

The award is a recognition of the hard work and dedication of Team GBES in ensuring market share gains for JCB despite a challenging industry environment. And again, this could only happen with the unconditional support provided by JCB

 From left to right: Ahmad Juma (GBES National Sales Manager),Marco Bersellini( Director Sales JCB), Mohamed Yahya Kazi Meeran (Director and Group CEO of Galadari Brothers) and Mazen Abdul Baki(GBES General Manager)

JCB Middle East team organizes dealer conference every year and invites dealers from the Middle East region to share insights on the industry and detail future projects and investments. JCB dealers from Oman, Kuwait, Qatar, Bahrain, Saudi Arabia, Pakistan, Lebonan and UAE were present at the conference.

General Manager GBES, Mazen Abdul Baki also spoke about the how the new products that were launched by JCB in 2018 proved to be a good opportunity for the company,

"As we move closer to Expo 2020 Dubai event, we are witnessing an increase in demand for smaller machines that are used for landscaping. We will continue to promote the newer models that have been launched by JCB. Also ensure that our customers are up to date on the latest offerings. ".

GB Equipment Solutions is the only authorized dealer of JCB for more than 35 years and has strong market intelligence in the construction
equipment segment. GBES is a part of Galadari Brothers, one of the largest conglomerates in the UAE.

Speaking about JCB’s plans for the future, Marco Bersellini, managing director at JCB Sales for the Europe, Middle East, Africa and Russia region (EMEAR), said

JCB has invested heavily in new products, which will be available for the global market this year. Some of these investments are driven by legislations that will be in place starting this year and in 2020. We are also investing heavily in our core offerings, and this will give our dealers globally more products to offer to their customers in different markets and segments.

Bersellini also noted that different markets have different needs, but that there was a global interest from dealers to invest.

Customers today better understand their needs and are looking for the best quality in their machines. I am pleased to see that our dealer, GBES, has kept investing in JCB to ensure that they give their customers the very best of both products and services. But, most importantly, I am happy to see that they are investing in people and ensuring that they have the right type of talent to take the business forward. Developing people is the key to success in any market.


Part of this article has been taken from Khaleej Times reported by Rohma Sadaqat


GB Equipment Solutions showcased green machines at WETEX 2018

GB Equipment Solutions Participates at WETEX 2018

GB Equipment Solutions participated in the WETEX 2018 and show cased some of its environment friendly machines. Dubai Electricity and Water Authority (DEWA) organises the Water, Energy, Technology, and Environment Exhibition (WETEX) annually. This event is held under the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and under the patronage of HH Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance and President of DEWA. The 20th WETEX was held from 23-25 October 2018 at the Dubai International Convention and Exhibition Centre.

DEWA and GB Equipment Solutions have a longstanding relationship for decades. DEWA is one of the biggest users of JCB Backhoe loader 4CX in the UAE. DEWA trusts JCB as its preferred brand to carry out its utility and maintenance works. GB Equipment Solutions, in solidarity of such a successful relationship with DEWA, decided to participate in the WETEX exhibition 2018. GBES displayed JCB compact machines during the exhibition.

During the exhibition, GBES National Sales Manager, Ahmad Juma Sustainability is one of the aspects we are really focused right now. We are showcasing a wide range of our JCB products, which prominently feature this element. We offer several eco friendly features in our products making these machines more fuel efficient than its competitors."

JCB since its inception has been a strong advocate and a pioneer of innovative technology in construction equipment market. For many years, JCB has been producing machines which are highly fuel efficient and environment friendly. JCB machines by far are the most ‘GREEN Machines’ in the market with very low emissions. Since the last year, JCB has taken a bold step and decided to revamp its strategy towards ‘ZERO Emission’.

JCB recently launched its first electric scissor lift and is in the making of launching All Electric Mini excavator. GBES decided to showcase its All New JCB Electric scissor lift at the exhibition considering WETEX theme of GREEN technologies.

On another occasion, Marketing Manager, Ehsan Ansari added,

"JCB has been known for its innovation in construction equipment market since its inception. Now JCB has moved further and taken a leap towards all electric machines to support green and environmental sustainability.”

GB Equipment Solutions wins best customer support award

GB Equipment Solutions bags the 'Best Customer Support' Award

customer support award

JCB awarded GBES the ‘BEST CUSTOMER SUPPORT’ dealer during the annual JCB top 50 Dealer conference held on 17th October 2018. At the conference JCB invited the 50 top performing JCB dealers from around the globe. JCB dealer conference is a great platform where JCB shares its own plan for the coming years. JCB also showcased a glance of its new upcoming products during the conference

Conference ends with an award ceremony, where JCB UK takes the opportunity to appreciate its high achieving dealers. These awards have various categories based on the dealer’s Key Performance Indicators (KPIs). Last year, GB Equipment Solutions, won the events highest award, ‘Invest in Ambition’. This was due to GBES outstanding growth and investment, made in a span of a year to become the best dealer in the MENA region. Since the beginning of 2018, GBES’s focus has been to increase market share and improve its customer service. Considering that, JCB awarded GBES the ‘BEST CUSTOMER SUPPORT’ award. Apart from this award, JCB also nominated GBES again for Invest in Ambition award due to GBES's consistent high performance.

On receiving the award, General Manager Mazen AbdulBaki said,” GBES is committed to provide the best products and services to its customers. We as dealers of JCB work as consultants for our customers, where we device complete package solutions tailored to customers’ needs rather than just selling machines to them.”

Despite of the slow construction equipment market in the UAE, GB Equipment Solutions has again outperformed all its competitors and is a standing marketing leader year to date. GB Equipment Solutions’ consistent market performance has led it to be the top JCB dealer in the MENA region.

On another occasion, Mazen added,

"GBES has been a JCB dealer for the past 34 years and possesses 90% market coverage. This means every construction equipment requirement in the UAE market is under GBES watch.”

GB Equipment Solutions Becomes ‘No.1 JCB Attachment Dealer in Middle East’

GB Equipment Solutions Becomes 'No.1 JCB Attachment Dealer'

JCB Attachment Dealer award

GB Equipment Solutions has been awarded as the ‘No.1 JCB Attachments Dealer MiddleEast’ for its extraordinary performance on selling JCB Attachments in 2017. GBES parts department achieved almost double the target. Last year, GBES with aggressive marketing campaigns, launched new JCB Jack hammers series, which led to huge sales of the attachment. GBES parts team formulated a new sales strategy in which they focused on the complete range of attachments rather than only selling the ones which were popular in the market. Customer education and machine application was the prime motif behind this strategy. Since 2017, GBES parts team has sold augers, JCB jack hammers, Compact breakers, Sweepers, Planners, forks, crane jibs and many more.

Ahmed Lashin while receiving the award added, JCB has focused on growing attachment sales and has done a great job in adding JCB contractor hammer range in the attachment spectrum. JCB is the only brand which offers 3 years warranty on hydraulic hammers and GBES supports it with its highly trained technical staff. We have never had a claim for warranty on hammers in the past year. JCB hammers fit for all JCB and non JCB machines and customers have been extremely satisfied with the product. GBES offers complete range of JCB hammers which fit 4 to 60 tonnes hydraulic excavators. We have achieved a growth in attachment sales by 100% in the last year and have set the bar for all JCB dealerships in the region.”

In 2018, GBES is determined to become market leader in offering world class attachments to its customers. GBES is planning to launch many new attachments this year, one of which is JCB Quick Hitch, which saves valuable time in changing attachments on the machine, using mechanical and hydraulic linkages. This year GBES has launched 'Attachment Of The Month' campaign. Every month, one selected attachment will have great offers and discounts. This will be a great opportunity for our customers to maximize their savings.

In April, GBES has an amazing offer on JCB Hydraulic Hammer (HM380T) with 30% flat discount. This offer is valid for limited stocks only.

Attachment Of  The Month

JCB hammer fits 40-60 Tons

First 1000 KVA JCB Generator sold in UAE

GB Equipment Solutions sold its first 1000 KVA JCB Generator to Bin Harmal

JCB Generator

GB Equipment Solutions has successfully delivered its first 1000 KVA generator to one of its loyal customers, Bin Harmal Group. This generator will be providing main power to the crusher plant situated in Siji, Fujairah. Generator delivered is installed with Perkins 4008 series engine and Stamford alternator assembled in the JCB Broad Crown factory in the UK.

Bin Harmal Group of Companies is one of the largest conglomerates in the UAE and is mainly involved in construction, irrigation, industrial manufacturing and travel sector. Bin Harmal Group has well established branches in Abu Dhabi, Dubai and Al Ain which, assist its clients projects on complete turnkey basis.

Recently, JCB power products have been very aggressive in promoting JCB generators and as a result gaining a lot of popularity in the UAE and GCC region. After closing 400 generators deal with RSS, GB Equipment Solutions is utilizing its market intelligence to help JCB power products, penetrate further in the market. Mehmood Ghazal, Power Product Manager at GBES said, ‘UAE market is already saturated with power product suppliers offering almost similar products with no innovation. However, JCB provides generators with built-in LIVE LINK (telematics), which gives regular updates on the health and performance of the equipment hence, giving more control to the customers.’

JCB Power Products offer an extensive range of high specification diesel generators to meet customer requirements for any power application globally. Each JCB generator is built to the highest specification to deliver outstanding reliability, high performance and increased efficiency. JCB LiveLink gives real-time information that keeps customers in complete control. Live Link allows customers monitor and manage their power generators remotely via a PC or Smartphone. Whether there is one generator or an entire fleet, LiveLink can provide a powerful machine management reporting tool. 

GB Equipment Solutions has been a JCB construction equipment dealer for the past 34 years and enjoys a lion’s share of 25% in the UAE construction equipment market. Apart from being a leading construction equipment supplier, JCB is also a major manufacturer of JCB generators most of which is powered by JCB engines. GB Equipment Solutions has two equipped service works shops, four well stocked parts outlets, three parts delivery trucks and a hardworking aftersales team to provide highest level of customer service.

JCB Launched Electric Scissor Lifts

JCB Launched its All New Electric Scissor Lifts

Electric Scissor Lifts

Recently, JCB has launched electric scissor lifts, powered by Lithium ion batteries with models offering 6.6m through 10.1m working heights

Introducing electric scissor lifts with Lithium ion batteries, in place of conventional lead acid units, JCB believes it has delivered a solution that will allow platforms to operate for up to 40% longer between recharging periods.

JCB Access managing director Jonathan Garnham, who took over from former MD Richard Butler at the beginning of this year, said, “We are delighted to be offering innovative new solutions to the powered access industry so early into JCB’s entry into the sector. Lithium ion powered scissor lifts will offer real benefits to our customers around the world, particularly in significantly reducing total cost of ownership.”

By offering a range of scissor lifts with lithium ion batteries, in place of conventional lead acid units, JCB Access believes it has delivered a solution that will allow platforms to operate for up to 40% longer between recharging periods. Recharging times are reduced by up to 50%.

The lithium ion powered machines come with a Smartphone app which provides wireless connectivity for real-time condition checks of the batteries. The battery has up to 2000 recharge cycles – four times as many as a lead acid battery.

JCB Access has also developed a Battery Management System (BMS) that allows customers to monitor each cell in the battery pack, adjusting the load to ensure all cells are performing at their optimum. The BMS works in conjunction with the motor controller to ensure that batteries deliver maximum power and performance throughout their lives. As the batteries reach a low charge level, the JCB motor controller activates a cut-out to alert the operator to the need to recharge the machine. This ensures that there is sufficient charge in the battery for the operator to return the machine to the charging station. 

JCB Access sales director Phil Graysmark said, “The main customer benefit is ease of charging, with no worries about short charging periods. The battery life equals the life of the machine, so there is a greatly reduced requirement for replacement batteries. This is a more environmentally friendly solution, which is ahead of all other machines on the market.”

GB Equipment Solutions has recently signed contract for importing JCB Electric Scissor Lifts and will be available in Q2, 2018

JCB Power Products Secures Major Rental Generator Deal

JCB Power Products Secures Major Rental Generator Deal

JCB Power products

JCB Power Products has won a multi-million order from Dubai based firm Rental Solutions & Services (RSS). GB Equipment Solutions, JCB dealer in the UAE will be providing the aftersales services and support to maintain these generators.

The RSS has ordered over 400 gensets from JCB and it is the second purchase in 12 months. The firm had previously purchased a range of rental generators from 20-500 kVA in 2017.

The new deal includes a range of generators from 60 kVA to 1 MW which are planned for use in construction and infrastructure projects, at major events and in utility applications across the Middle East.

Scheduled to begin arriving in March, the new equipment will be distributed throughout the year to RSS customers across the region.

GB Equipment Solutions General Manager Mazen Abdul Baki said.”This deal has given a great opportunity and brand exposure to JCB power products. The way JCB power products’ population is growing in the market, time is near, when JCB yellow generators will be seen all over the UAE and the whole of Middle East market. We, as dealers of JCB in the UAE are well equipped and committed to provide the best services and support in the market.”

RSS rental gensets include a new range of 1 MW models, launched last year, which are housed in rental-specific containers and incorporate JCB’s LiveLink telematics system as standard on all models above 60 kVA.

RSS Group Operations Director Garry McMahon said: “Following the purchase of a range of JCB rental generators last year, the business has developed dramatically over the last 12 months. We have ambitious plans to continue to maximize on the rental opportunity across the Middle East and JCB’s rental generator range plays a pivotal role.”

LIVE LINK and JCB Power Products 

According to JCB, RSS has logged over 250,000 running hours on LiveLink for Power. Live Link monitors live generator performance including location tracking and geofencing, along with remote diagnostics. The company said this reduces engineer call-outs and improves first time fix rates.

To meet stringent rental emissions requirements in the Middle East, RSS fleet is powered by Stage IIIA compliant engines. To increase safety, the new models include spark arrestors and Chalwyn valves to help protect the engine, and to boost deployment time. The range is fitted with plug and play socket panels to allow the gensets to be used across a number of industries.

Milestone on JCB Lubricants and Tyres Retails

Milestone Achieved On JCB Lubricants & Tyres Retails

JCB Lubricants and tyres award

GB Equipment Solutions(GBES) received an award for ‘Outstanding Sales for JCB Lubricants and Tyres 2017’, during the award ceremony at JCB dealer parts conference, which was held from 19th – 21st February 2018 at Le Meridian Hotel in Dubai, UAE. All dealers from the Middle East region along with dealers from Turkey were present at the conference. Apart from the award ceremony, JCB shared key strategies with its dealers in order to penetrate Middle East market further in 2018.

In 2017, GB Equipment Solutions revamped its game plan to focus more towards the JCB lubricants and tyres business.GBES aftersales team took key strategic steps and by the end of 2017, GBES was able to achieve 300% growth in lubricant sales and 400% growth in JCB tyres retails. This has been the best performance shown by any JCB dealer Worldwide.

JCB tyres
JCB lubricants

While receiving the award, GBES Parts Sales Manager, Ahmed Lashin said, ”We have achieved this milestone because of our comprehensive understanding of the aftersales market in the UAE. In the previous year, our complete focus was to educate customers that JCB machines work best with JCB parts and are available at affordable prices. We are aware that market is price sensitive but our customers are also aware of the adverse effect, counterfeit parts or JCB parts from unauthorized local shops, has on their JCB machines.”

GBES offers all lubricants ranging from JCB Oils, JCB Service Fluids to JCB Grease specifically designed for Middle East region to withstand high temperature and extreme working conditions. GBES also offer complete range JCB Sitemaster tyres for machines ranging from skidsteer, backhoe loaders to wheel loaders and wheeled excavators. Both lubricants and tyres offered by GBES are applicable for all JCB and non JCB branded machines.

GBES has a strong nationwide presence in the UAE, with four JCB parts outlets in Dubai, Abu Dhabi, Sharjah and Al Ain (see Location).GBES has a fleet of JCB branded parts trucks that can deliver parts free of cost at the customer’s door step. As a part of improving JCB parts sales, GBES run limited time campaigns/promotions on JCB parts to let customers avail great discounts. Click here for more details on current offers/promotions

GB Equipment Solution wins the ‘Best Dealer Award’

GB Equipment Solutions Wins Best Dealer Award

GB Equipment Solutions Won the Best Dealer Award

GB Equipment Solutions(GBES) has won the 'Dealer of the Year' award for 2017. JCB Middle East Conference was held on 6th-7th February 2018 in Jabel Ali Beach Hotel, Dubai. JCB Middle East team invited dealers from the Middle East region to Dubai to share future JCB projects and conduct an award ceremony based on dealer's performance in 2017. JCB dealers from Oman, Kuwait, Qatar, Bahrain, Saudi Arabia, Pakistan, Lebonan and UAE were present at the conference.

JCB Middle East management has selected GBES to be the best dealer of JCB in the ME region, based on its outstanding performance in machines retails and aftersales service. On receiving the best dealer award GBES General Manager, Mazen Abdul Baki commented,"GB Equipment Solutions(GBES) is committed to provide the best products and services to its customers in the UAE. Our strong market presence has led us to become the best dealer in the Middle East. GBES is planning to introduce new and innovative JCB products to improve productivity of construction equipment market".

Last year, GBES also won 'INVEST IN AMBITION' award from JCB as the best JCB dealer in the world. Out of the top 50 dealers in the World, GBES achieved this honor because of its outstanding performance shown during the year 2016-2017. GB Equipment Solutions has been the only authorized dealer of JCB for the past 34 years and has strong market intelligence in construction equipment segment. GBES is a part of Galadari Brothers, one of the largest conglomerates in the UAE.

  From left to right: Ehsan Ansari (Marketing Manager), Ahmad Juma (National Sales Manager),
Mazen Abdul Baki(General Manager) and Mohammad Abdul Jawad(Aftersales Manager).

JCB is the world leading construction equipment manufacturer with the finest engineering facilities across the globe, boasts a range of more than 300 machines (models). JCB is ranked among the top three manufactures of the construction equipment in the world.