GB Equipment Solutions Wins Best Dealer Award 2018


Once again, GB Equipment Solutions(GBES) has won the 'Dealer of the Year' award during JCB Middle East Conference was held on 5th-6th February 2019 at Le Méridien Hotel & Conference Centre in Dubai.This award is attributed to the outstanding performance and dedication of GBES to serving its JCB customers in the UAE. GB Equipment Solutions has won this award for two consecutive years. JCB Middle East Conference was held on 5th-6th February 2019 at Le Méridien Hotel & Conference Centre in Dubai. While receiving the award Mohammed Yahya Kazi Meeran, Director and Group CEO of Galadari Group said,

The award is a recognition of the hard work and dedication of Team GBES in ensuring market share gains for JCB despite a challenging industry environment. And again, this could only happen with the unconditional support provided by JCB

 From left to right: Ahmad Juma (GBES National Sales Manager),Marco Bersellini( Director Sales JCB), Mohamed Yahya Kazi Meeran (Director and Group CEO of Galadari Brothers) and Mazen Abdul Baki(GBES General Manager)

JCB Middle East team organizes dealer conference every year and invites dealers from the Middle East region to share insights on the industry and detail future projects and investments. JCB dealers from Oman, Kuwait, Qatar, Bahrain, Saudi Arabia, Pakistan, Lebonan and UAE were present at the conference.

General Manager GBES, Mazen Abdul Baki also spoke about the how the new products that were launched by JCB in 2018 proved to be a good opportunity for the company,

"As we move closer to Expo 2020 Dubai event, we are witnessing an increase in demand for smaller machines that are used for landscaping. We will continue to promote the newer models that have been launched by JCB. Also ensure that our customers are up to date on the latest offerings. ".

GB Equipment Solutions is the only authorized dealer of JCB for more than 35 years and has strong market intelligence in the construction
equipment segment. GBES is a part of Galadari Brothers, one of the largest conglomerates in the UAE.

Speaking about JCB’s plans for the future, Marco Bersellini, managing director at JCB Sales for the Europe, Middle East, Africa and Russia region (EMEAR), said

JCB has invested heavily in new products, which will be available for the global market this year. Some of these investments are driven by legislations that will be in place starting this year and in 2020. We are also investing heavily in our core offerings, and this will give our dealers globally more products to offer to their customers in different markets and segments.

Bersellini also noted that different markets have different needs, but that there was a global interest from dealers to invest.

Customers today better understand their needs and are looking for the best quality in their machines. I am pleased to see that our dealer, GBES, has kept investing in JCB to ensure that they give their customers the very best of both products and services. But, most importantly, I am happy to see that they are investing in people and ensuring that they have the right type of talent to take the business forward. Developing people is the key to success in any market.


Part of this article has been taken from Khaleej Times reported by Rohma Sadaqat


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