Milestone Achieved On JCB Lubricants & Tyres Retails
GB Equipment Solutions(GBES) received an award for ‘Outstanding Sales for JCB Lubricants and Tyres 2017’, during the award ceremony at JCB dealer parts conference, which was held from 19th – 21st February 2018 at Le Meridian Hotel in Dubai, UAE. All dealers from the Middle East region along with dealers from Turkey were present at the conference. Apart from the award ceremony, JCB shared key strategies with its dealers in order to penetrate Middle East market further in 2018.
In 2017, GB Equipment Solutions revamped its game plan to focus more towards the JCB lubricants and tyres business.GBES aftersales team took key strategic steps and by the end of 2017, GBES was able to achieve 300% growth in lubricant sales and 400% growth in JCB tyres retails. This has been the best performance shown by any JCB dealer Worldwide.
While receiving the award, GBES Parts Sales Manager, Ahmed Lashin said, ”We have achieved this milestone because of our comprehensive understanding of the aftersales market in the UAE. In the previous year, our complete focus was to educate customers that JCB machines work best with JCB parts and are available at affordable prices. We are aware that market is price sensitive but our customers are also aware of the adverse effect, counterfeit parts or JCB parts from unauthorized local shops, has on their JCB machines.”
GBES offers all lubricants ranging from JCB Oils, JCB Service Fluids to JCB Grease specifically designed for Middle East region to withstand high temperature and extreme working conditions. GBES also offer complete range JCB Sitemaster tyres for machines ranging from skidsteer, backhoe loaders to wheel loaders and wheeled excavators. Both lubricants and tyres offered by GBES are applicable for all JCB and non JCB branded machines.
GBES has a strong nationwide presence in the UAE, with four JCB parts outlets in Dubai, Abu Dhabi, Sharjah and Al Ain (see Location).GBES has a fleet of JCB branded parts trucks that can deliver parts free of cost at the customer’s door step. As a part of improving JCB parts sales, GBES run limited time campaigns/promotions on JCB parts to let customers avail great discounts. Click here for more details on current offers/promotions